EVALUASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. PILAR WANAPERSADA DALAM MENDUKUNG KETAHANAN EKONOMI DAERAH DI KABUPATEN LAMANDAU, KALIMANTAN TENGAH
Abstract
Abstrak - PT Pilar Wanapersada merupakan salah satu perusahaan swasta dalam negeri yang bergerak dalam bidang perkebunan kelapa sawit, berlokasi di Kabupaten Lamandau, Kalimantan Tengah. Adapun campur tangan perusahaan di program Corporate Social Responsibility sebagai bentuk tanggung jawab perusahaan terhadap aspek ekonomi, sosial hingga lingkungan sekitar tempat dimana perusahaan itu berada. Penelitian ini bertujuan untuk mengevaluasi dan mengetahui dampak program CSR perusahaan dalam mendukung ketahanan ekonomi daerah. Penelitian ini menggunakan metode kualitatif dengan menggunakan model evaluasi CIPP (Context, Input, Process, Product) dengan mengkaitkan antara karyawan CSR perusahaan, masyarakat sekitar, dan Pemerintah Kabupaten Lamandau. Hasil penelitian menunjukkan: 1) Tujuan dan dasar penyusunan program corporate social resposibility perusahaan yang ditujukan kepada kebutuhan perusahaan, kebutuhan masyarakat dan kebutuhan pemerintah telah dilaksanakan dengan sesuai kriteria evaluasi dengan persentase 73.3 %. 2) Sumber daya perusahaan yang tersedia yang diantaranya terdapat struktur organisasi dan kualifikasi penanggung jawab program, prosedur pelaksanaan program dan adanya dukungan pemerintah telah terlaksana sesuai dengan kriteria evaluasi dengan persentase 83.3 %. 3) Pelaksanaan program corporate social responsibility oleh perusahaan yang terdiri atas bidang pendidikan, bidang sosial dan budaya, bidang ekonomi, bidang lingkungan dan pemukiman telah disosialisasikan dengan baik sesuai dengan kriteria evaluasi dengan persentase 85 %. 4) Hasil peranan corporate social responsibility dalam mendukung ketahanan ekonomi daerah telah sangat membantu pemerintah untuk mengembangkan daerahnya dengan baik sesuai dengan kriteria evaluasi dengan persentse 80 %. Dengan demikian program CSR PT. Pilar Wanapersada dalam mendukung ketahanan ekonomi daerah di Kabupaten Lamandau, Kalimantan Tengah secara keseluruhan sudah baik (80.4 %). sehingga dapat dilanjutkan dengan upaya-upaya peningkatan agar hasil yang dicapai maksimal.
Kata Kunci: ketahanan ekonomi daerah, corporate social responsibility (CSR), evaluasi program
Abstract - PT Pilar Wanapersada is one of the domestic private companies engaged in oil palm plantations, in Lamandau District, Central Kalimantan. How to intervene companies in Corporate Social Responsibility program as a form of corporate responsibility to the economic aspects, social to the environment around the place where the company is located. This research is intended to organize and implement company's CSR program in supporting the resilience of regional economy.
This research uses qualitative method by using CIPP evaluation model (Context, Input, Process, Product) by linking between CSR employee of company, community, and district government of Lamandau. The result of the research showed: 1) The objective and basis of corporate social responsibility company program that prioritizes the needs of the company, community needs and government needs has been implemented according to the criteria of assessment with 73,3 % percentage. 2) Available corporate resources for which the organizational structure and qualifications of program personnel, program implementation procedures and government support have been implemented in accordance with the assessment criteria by 83,3 % percentage. 3) Implementation of corporate social responsibility program by companies consisting of education, social and cultural field, economic field, environmental field and settlement has been well socialized in accordance with the criteria of assessment with 85 % percentage. 4) The result of the role of corporate social responsibility in supporting the resilience of the regional economy has greatly assisted the government to develop the region well in accordance with the assessment criteria with a percentage of 80 %. Thus CSR program PT. Pillar Wanapersada in supporting the economic resilience of the region in Lamandau Regency, Central Kalimantan as a whole is good (80.4%). So it can be continued with efforts to improve the maximum results achieved.
Keywords: economic resilience of the region, corporate social responsibility (CSR), program evaluation
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