STUDI PAPARAN MEDIA DAN PENGALAMAN BENCANA TERHADAP PERSEPSI RISIKO BENCANA ERUPSI GUNUNG SEMERU DESA KAJARKUNING
DOI:
https://doi.org/10.33172/jmb.v9i2.13563Abstract
This study aims to analyze the influence between disaster experience and media exposure on the risk perception of the disaster Edisruption of Mount Semeru in Kajarkuning Village, Candipuro District, Lumajang Regency, East Java Province. The sample in this study was the people of Kajarkuning Village, Candipurno District, Lumajang Regency, East Java Province, as many as 100 respondents. The data analysis used in this study was multiple linear regression analysis, using SPSS. The results of this research are important to do considering that no previous research has been carried out with the theme of media exposure about disasters and disaster experiences on risk perception in Indonesia,especially in the case of Mount Semeru Eruption. The results of the study used regression analysis. This research method also uses a combined qualitative and quantitative method. It was found that the value of the coefficient of 0.204 is greater than the significant value of 0.001 means that there is a relationship, then the value of the coefficient of the media exposure variable 0.546 is greater than the value of the coefficient of 0.000 means significant. The results found that disaster experience has a positive and significant effect on disaster risk perception , meaning that disaster experience has an important role in influencing disaster risk perception felt by the community. Furthermore, this study also found that media exposure had a positive and significant effect on disaster risk. This research shows that both traditional and new forms of media are important factors influencing disaster risk perception. This means that the higher the frequency of using traditional media, the lower the perceived lead rating score from risk. The higher the media exposure in the disaster experience, the more positive the level of risk perceptionthe lower the rating score of the likelihood of occurrence of a perceived disaster. The results of this study also found that the usefulness of traditional media is higher than that of new media, and this result is especially true in Kajarkuning Village, Candipuro District, Lumajang Regency, East Java Province. The underlying reasons are geographical differences and usage habits of the population. The geographical location of Kajarkuning Village is located in the hills and slopes of Mount Semeru, while for habit, rural residents tend to read fewer newspapers and magazines and tend to listen less to the radio.
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